We live in a digital world. And yet, the marketing plans of many accounting practices are still analogue. They spend thousands of rands on printed brochures and rely on referrals and word of mouth to scale and grow.

If your practice’s marketing plan doesn’t adapt to the digital world, you’re missing out on major growth opportunities. Here are a few ideas to help you get started.

  1. Create a client-centric website
  2. Become a trusted guide
  3. Leverage social media
  4. Create automated email marketing campaigns

Read more here.