How CFOs use social media


Apart from personal reaons such as staying in touch with family, CFOs are embracing social media for a number of other reasons.

This is according to an interview on with Leadtail CEO Carter Hostelley about how CFOs are engaging with social media, based on findings from Leadtail’s recent report, Social Insights: CFO Edition.

Hostelley says a number of reasons CFOs are engaging on social media, including to:

    • Become a more strategic leader
    • Tap into a broader peer network
    • Relate better to staff and employees
    • Communicate with investors and analysts
    • Enhance career opportunities by becoming more digital-savvy
    • Get a “hands-on” perspective of why social technologies are disrupting industries

The report surprisingly found that CFOs use LinkedIn less often than YouTube and Instagram.

A high percentage of CFOs from small to midsize companies and technology firmsare also active on Twitter.

Hostelley’ says social media is a great way to reach and engage finance and accounting candidates by using the company’s social channels or via paid social campaigns.

His advice to business professionals interested in building their brand and growing a social media audience:

  1. Understand your target audience: Who do you want to reach, engage and influence? Other CFOs? CEOs? Finance and accounting professionals? The C-Suite? Another group?
  2. Be active on social media: Make it part of your daily processes. For example, post and engage regularly on LinkedIn (3 to 5 times per day) and Twitter (5 to 10 times per day)
  3. Become a content creator: Actively blog, write articles, create short videos, comment on other people’s content, do status updates, tweet your opinions, etc.
  4. Embrace your unique perspective: What do you have a point of view on, what best practices do you want to share, what topics are you passionate about? For example: finance, technology, startups, accounting rules, raising money, leadership, etc.

Read the full interview here.