Recent research strongly indicate that in order to attract and retain top talent amongst Millennials, employer branding needs to honestly and transparently reflect the company culture and benefits – whilst at the same time understanding the expectations and characteristics of the local talent pool. According to an article on Achiever Online, African Millennials want to work for the betterment of society (36 percent in Africa versus 22 percent globally).
It says the two largest economies on the African continent show marked differences in the expectations and characteristics of their Millennial generations.
“These insights are critical to businesses working across Africa and aiming to attract and retain the best talent.”
Read the story here.