Never before has the importance of accountants to the economic wellbeing of the country been more apparent. This is a time for accountants to make their presence felt in the economy. To this end, Saiba is urging all its members to attend the first ever AccountEx event to be hosted (virtually) in SA on Tuesday 13 October 2020.
As the country grapples to come to terms with an economy that contracted 42% and lost 2.2 million jobs in the second quarter of 2020, the process of rebuilding must be attacked with urgency.
Accountants are a foundational pillar on which the success of the SME economy is built. However, accountants are also business owners in their own right, and face many of the same challenges as their SME clients. SAIBA has convened a panel of Small and Medium Practitioners (SMPs) for an honest assessment of what it takes to survive and thrive as a SMP in SA today.
Says Nicolaas van Wyk, CEO of the SA Institute of Business Accountants (Saiba): “Saiba is very excited to participate in the inaugural AccountEx virtual summit to be held on 13th October 2020. AccountEx has for many years been Europe’s largest conference and Expo event and this year are hosting their inaugural conference in SA. The event is free to attend for all accountants and offer a host of expert presenters and panelists. We hope to have 2000 Saiba members attend the virtual event, as the focus is on practice management and how accountants can improve, streamline, and generate more revenue.”
The theme of the event is “How to survive and thrive as a small accounting firm”.
The panelists include:
- Saiba member Russel Ngobeni BAP(SA), serial entrepreneur, trainer and practitioner
- Economist Phumlani Majozi, who is been unerringly accurate in his economic prediction and is not afraid to speak his mind
- Siphethuxolo Didiza BAP(SA), who gave up elite level sports to start his own high-tech accounting practice
- Nadine Chetty BAP(SA), who founded Ecomm Accounting Solutions in 2013 with the aim of assisting clients to build flourishing businesses
- Ziningi Mazibuko BAP(SA), who has built a thriving practice before and during lockdown
- Tsoanelo Masiliki BAP(SA), founder of Orifile Thabiso Business Accountants.
Russel Ngobeni says attendees will gain a unique insight into the challenges in starting and running an accounting firm and, as well as tips on how to overcome obstacles. “Many younger accountants today are facing the same challenges I did when I was starting out. I will be sharing my recipe for success, the marketing tools I use to promote my practice, and the IT solutions that have worked for me. I will also explain how I manage to run multiple businesses at the same time.”
Key themes to be addressed include:
1. Accounting firms as creators of jobs and economic growth.
2. What prohibits the growth of accounting firms.
3. Perspectives on failure and success. Why do some firms fail while others thrive?
4. Trends in firm business models: Diversify, Specialise, or Complimentary services.
5. Economic outlook for service firms.
There will be over 20 speakers throughout the day covering key topics such as cloud accounting technology, winning clients through marketing, delivering advisory services and much more.
Other themes to be covered during the day are:
- Talking anxiety in accounting (presented by Nick Elston)
- IFRS financials in the Cloud (by Earl Steyn, MD Draftworx)
- How to pivot and protect your marketing (by Amanda C. Watts, founder, Oompf Global)
- The future of the SA accounting profession (by Adriaan Basson, Simon Magner and Amanda Orselli of Wingman Accounting, Iridium and BDO)
- Keeping track of your firms KPIs (by Zayne Nabbee and Carl Reader of Creative CFO and Practice Ignition)
- When clients need real-time advice, can you deliver? (presented by Alex Clark, GM Receipt Bank SA)
To register and find out more information about the event, click here: https://bit.ly/32Z2oi9