Its not ideas but how you execute that makes you win

John Stokdyk, AccountingWeb

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To execute an idea, you need to understand what you want to achieve. This article looks at how to get things done from the perspective of firm owners and managers who want to improve the services they provide.

“WE DON’T HAVE BETTER IDEAS THAN OTHER FIRMS. WE EXECUTE MORE OF THEM.

When interviewed by AccountingWeb this comment was made by the winner of the 2014 Practice Excellence Award and nailed one of the biggest hurdles accountants face when they contemplate where they want to take their firms.

AccountingWeb asked successful practitioners how they go about pursuing Practice Excellence. Most ambitious accountants harbour a desire for more and better clients and more profits, but value pricing and professional service crusader Ron Baker argues, “You’re not in business to make a profit.”

It’s a view Chris Lamont shares: “If [you’re doing something] to make money, it’s probably the wrong thing. Profit comes as the applause after everything else. It isn’t the driver. Work out what sort of practice you want to be. Ask yourself what your role in the profession is going to be, who you want to act for and why you’re doing it.”

The interviews can be summarised as:

  • Think through what is right for your clients and your firm
    Investigate your options – with clients and team
    Make a decision and plan how to go about it
    Then follow it through.