Social media marketing messages clearly have a different effect on user response than more traditional advertising. In some cases, social media users view sites like Facebook and Twitter as their personal space. Advertising into this space, then, can be perceived as an intrusion. This does not seem to be true for television, newspapers, magazines or radio.
This is according to an article on theconversation.com, about research that have been conducted on social media advertising.
One of the findings was that the appeal, engagement and empowerment of Facebook ads have fallen since a similar study in 2011.
What is interesting, however, is that Facebook users are more positive about ads and marketing messages that have been re-posted by their friends.
Read the article here.