Strategy is not a game….it’s war


Let’s face it, we all have competitors. If you are Vodacom, your job is to grab customers from MTN and Cell C. You think these guys don’t eyeball each other from either end of the playing field? If MTN comes up with a new product, how long before Vodacom replies with a nifty move of its own? Business is war. Strategy is war.

This is why strategy requires creative thinking, a fair amount of patience, and then the ability to move with lightning speed. How can strategic thinking be applied to the accounting profession? One way is to specialise in a niche.

In this article, Greg Weismantel, CEO of the Epic Group, argues that companies need to know where they sit in terms of the life cycle. Then you can apply to appropriate strategy.

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