Home Accounting and Auditing Use the worldwide shift online to market yourself internationally

Use the worldwide shift online to market yourself internationally


With millions of people being forced to interact online, accountants in Africa have a massive opportunity to market themselves internationally.

That was the advice given by Nestene Botha at the AccountEx South Africa event this week.

For accountants in practice, this means that you can now move to a global scale, opening yourself to more opportunities. But, this could also mean increased competition as more and more accountants start to spread their wings around the world.

Nestene Botha is the co-founder and “Chief Executive Dreamer” of Explore Protech, an accounting and business services firm. Botha is a certified accounting, tax and auditing practitioner. She also provides services such as network and business solutions, marketing and digital services, training and development.

Botha told the AccountEx attendees that as a result of the global lockdown, accountants were focusing on technology to cut costs and make money. She also pointed out that some clients have stopped paying for their accounting services, which is a major blow the industry – especially small practices.

The industry has moved towards remote working, which has prompted an increased use of cloud accounting and software tools, helping to drive down costs.

The move online has paved the way for international collaborations, resulting in teams and businesses working together on specific projects. What this means is that South African accountants can market their services to clients anywhere in the world.

Botha emphasised the need for automation of functions such as auditing and other routine functions.

With people spending so much time online, this creates a great opportunity for you to market your business. Her advice: be online and be visible.

Botha advised accountants to search out additional streams of income, and that means being open to new ways of doing business

“Make time to work ON your business and step away from working IN your business,” she advises.

Investing time and resources in your business is the best way to grow your business. This includes investing in a PR person and using different marketing approaches, which include the following:

  • SEO (Search Engine Optimisation)
  • Social media marketing
  • Digital services
  • Email marketing
  • Public relations
  • Content marketing