Happy Employees Make For Happy Clients - How to Attract and Keep Talent

Accounting firms need to rethink how they attract and retain young professionals. From the 2024 Best Firms for Young Accountants report we learn what leading firms are doing globally to create environments where young talent thrives. The key? A focus on trust, flexibility, and investment in people. Below is what we can learn from their strategies.

1. Build Trust Through Transparency

   Young accountants value openness and authenticity. Firms that are transparent with their employees create a culture of trust. This includes:

   • Clear communication, regular engagement between leadership and employees, like informal mixers or open-door feedback sessions.

   • Offering interns real meaningful projects instead of administrative tasks helps them feel valued and see a future at the firm.

2. Flexibility

   The best firms adapt to the individual needs of their employees, recognizing that life happens outside of work. Key practices include:

   • Remote and hybrid work options: Letting employees choose how and where they work fosters autonomy and loyalty.

   • Flexible hours and giving employees the power to set their schedules around personal commitments ensures work-life balance.

3. Invest in Development

   Young accountants want firms to invest in their growth. This goes beyond technical skills to include emotional intelligence and leadership training. Examples include:

   • Pairing new hires with mentors or buddies to guide them professionally and personally.

   • Support for qualifications providing prep materials, time off for exams, and bonuses for passing.

4. Prioritise Well-being

   Burnout is a real issue, especially during busy seasons. Successful firms incorporate wellness into their culture by:

   • Hosting stress-relief activities, such as spa kits for remote workers or massages during tax season.

   • Encouraging employees to set boundaries and take breaks when needed.

5. Foster a Sense of Belonging

   Young professionals want to feel like they’re part of something bigger. Firms achieve this by:

   Empowering employees through committees or groups where they can contribute ideas.

   Adopting casual policies like "dress for your day," which lets staff dress according to their comfort level or client needs.

The Bottom Line

South African accounting firms that prioritise trust, flexibility, and professional growth will not only attract young talent but also keep them engaged and motivated. Treating employees as individuals with unique needs ensures they thrive both at work and at home, creating a win-win for everyone.